MARKETING PROFESSIONAL / PORTLAND, OR
Big ideas. Better systems. Brands people remember.
Strategic marketing leader focused on growth, brand consistency, and the kind of creative momentum that gets teams excited and customers moving.
Portfolio samples
See the actual work.
Social media programs, email journeys, websites, influencer partnerships, SEO systems, copywriting, and creative asset kits — filterable by channel.
Browse work samples- Social media
- Email marketing
- Websites
- Influencer
- SEO
- Copywriting
- Creative assets
Leadership scope
SERIOUS ABOUT THE WORK.
Brand systems
Aligning national identity with local execution — without flattening the personality out of it.
Growth strategy
Connecting acquisition, retention, and unit economics to one clear, energetic plan.
Team leadership
Building clarity across partners, operators, and creative teams so good work can travel.
The toolkit
Many hats.
One sharp point of view.
A focused snapshot of the strategic, creative, and leadership capabilities I bring to the work.
Leadership & people
- Team building & development
- People management & coaching
- Remote team leadership
- Mentoring & training programs
- Executive partnerships
- Cross-functional collaboration
- Strategic thinking & problem-solving
- Communication & presentation
Strategy & growth
- Full-funnel marketing strategy
- Integrated campaign execution
- Multi-channel marketing
- Growth & performance marketing
- Product marketing & go-to-market
- Segmentation & targeting
- Market research & competitive analysis
- Testing & optimization
Brand, content & creative
- Brand development & positioning
- Copywriting & content strategy
- Brand voice & visual identity
- Thought leadership narratives
- Content calendars & planning
- Email & lifecycle journeys
- Social media strategy
- Creative direction
Franchise & community
- Local store & franchise marketing
- Franchise system management
- Distributed network scaling
- Franchisee engagement
- Event marketing & activation
- Community partnerships
- Market recovery turnarounds
Analytics & operations
- Project & program management
- Budget management & planning
- SOPs & scalable systems
- KPI development & tracking
- Performance reporting
- Data-driven decision making
- Campaign analytics & attribution
- Insights to strategy
Design & digital fluency
- UX / UI design
- Web design & optimization
- Wireframing & prototyping
- Responsive design
- Creative asset production
- Brand standards
- Accessibility & inclusivity
Partnerships & delivery
- Stakeholder management
- Vendor relationships & negotiation
- Executive communications
- Sales enablement & alignment
- Change management
- Attention to detail & prioritization
The stack
Tools that
keep it moving.
Hands-on fluency across the platforms that turn strategy into consistent, measurable execution.
Marketing automation
Analytics & CRM
Web & workflow
Creative & productivity
The receipts folder
A lot of learning. One clear point of view.
A living library of certifications, continuing education, and specialist training that keeps the strategy sharp.
Content Toolkit Crash Course
Semrush Digital
How To Plan a Magnetic Content Strategy Using Semrush
Semrush Strategy
Emoji Marketing Mini-Course
Semrush Digital
Getting Started with Semrush
Semrush Analytics
How to Increase Sales on Shopify with Content Marketing
Semrush Strategy
Graphic Design
University of Colorado Boulder Digital
Complete Web & Mobile Designer: UI/UX, Figma, +more
Zero To Mastery Academy Digital
Design Thinking: Understanding the Process
LinkedIn Strategy